Mike Ross
Businessman, Entrepreneur & Philanthropist

I wrote this book after more than 30 years of entrepreneurship years spent building companies from the ground up, facing challenges I never saw coming, and making mistakes that cost me sleep, money, and sanity. I’ve experienced the highs of success, the gut punches of failure, and everything in between. Along the way, I learned the hard truths about what it really takes to build and grow a business, and how to stay grounded when everything feels chaotic.
This isn’t theory or fluff. It’s real-world lessons drawn from my own journey. Inside, you’ll find brutally honest stories, practical strategies, and insights you can actually use to avoid common pitfalls, make smarter decisions, grow your business, and keep your sanity intact.
Whether you’re just starting out or have been in the game for years, this book is here to save you time, money, and frustration. If you’re ready to cut through the noise and get to the heart of what it really takes to succeed in business, this book is for you.
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We all have a drive to succeed, a competitive spirit that pushes us to reach our goals. For me, true success has always been about more than just winning; it’s about reaching that profound peace of mind, the moment where you can finally say, “I did it.”
Whether you’re an entrepreneur, CEO, managing partner, spouse, parent, coach, or athlete, my book Achieving Peace of Mind in Life, Business, and Sports was written to guide you every step of the way. Inside, I share insights and mindset strategies that reveal the why, how, and what behind lasting success.
This isn’t just about achieving goals, it’s about learning how to build resilience, cultivate balance, and step into the best version of yourself. My goal is to help you not only succeed, but also truly enjoy the peace of mind that comes with it.
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The world of NIL has entered a new era—one with more clarity and opportunity than ever before. High school athletes in most states can now secure endorsement deals, and at the college level, revenue sharing has transformed the landscape. Major Division I schools, for example, are setting aside tens of millions of dollars to compensate their athletes directly. Add in the growing wave of NIL endorsements, and student-athletes now have two powerful income streams: universities and brands.
This book takes you behind the scenes of this revolutionary shift. I share real-life stories, creative insights, and practical solutions to help you understand the opportunities and challenges that come with NIL. Whether you’re an athlete, parent, coach, fan, business professional, or policymaker, you’ll walk away with a clearer picture of how NIL is reshaping sports, business, and culture.
From its inception in 2012 to today’s groundbreaking changes, this book is your guide to navigating one of the most essential movements in athletics.
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